Making the Rubs, Selling the Dream

Cedric and Anthony hone in on their signature tastes with the Pilot R&D team. A visit with the marketing team and Mike Meldman help the guys dive further into the purpose of launching the brand and being authentic to their roots. A trip to the golf course yields some iconic and hilarious brand messaging.

Release : August 19, 2023

Runtime Epiosde : 42 minutes